A single Instagram and snapchat glance may seem two very similar platforms, both of which are used to share images and videos with other users. However, if we stop to analyze in depth, there are big differences between Instagram and snapchat, especially if we want to use them as a marketing tool for our business or brand.
This article will show you these differences and see what the strengths are and weaknesses of each platform are so you can decant for one that best suits your needs.
Instagram Vs. Snapchat
Although both apps can adapt well to a marketing strategy of a business or brand, at times the lack of time and other reasons we are forced to choose a single platform to strengthen our presence. If this is your case, you have to study what the possibilities are offered by each.
Although as we have said both platforms are used to share images and videos there is a very marked difference, as long as other users can see your posts.
While Instagram publications are not deleted from the user profile or feed until it voluntarily remove them in snapchat publications they can only be seen for a few seconds and can go from one to ten as decided by the user. It is this expiration publication that makes the difference in snapchat.
Publish on Instagram or snapchat
One of the most important things when making a decision like this is to know what type of users has each of these platforms and compare it with the kind of audience it is targeted your marketing campaign.
Instagram now has over 400 million active users who spend on average 21 minutes a day using the application. 41% of its users are between 16 and 24 years and 35% between 24 and 34.
Snapchat has over 100 million users of which 70% are women and the average age of these users is between 13 and 24 years.
As you can see there is a marked difference between the types of users, while Instagram covers a broader section of the population, snapchat has a majority of young users or adolescents.
In addition to the time spent in view of other users, we find more differences in the form of a publication.
As you know Instagram account with a bank of filters that let you change the look of your images before publishing and also add text location hashtags and labels in the same publication, which makes the entrance can be as complete as possible.
In snapchat we can apply some filters to your photos but does not have as many as Instagram, however we can paint over the image, add text and even emojis. The publications consist only of the picture, so we do not add a description, hashtags, etc.
Instagram filters vs snapchat
Summarizing. If you were thinking of using hashtags in your photos snapchat to reach more people, forget it because you do not have this option.
As for the sponsored publications Instagram with an advertising platform supported by Facebook which has a very good response from users.
Snapchat, meanwhile it has not yet implemented an advertising platform that allows advertisers to promote publications.
Snapchat is a new platform and thus the competition is lower, this means that it may be easier to open a hole in it. In addition, its performance makes other users hurry to see the content because they know it will not last too visible time.
On the other hand we must have an account that the average user has a profile strip marked age, so if your publications are aimed at a young audience, it can be a very good choice.
Instagram for its part has a much higher number of users and a wider age range, so if you want to reach a wider public Instagram is the ideal choice.
In addition, Instagram lets you store your publications and create a gallery all your followers can see at any time, which may be an advantage for most brands and users.
In short, both applications can be very useful to reach your potential customers through the power of the image, but each has its strengths.
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